Beta carotene is an antioxidant that is responsible for the red-orange pigment that’s found in plants and fruits, especially carrots and colourful vegetables. It is well known as a colorant for beverage and food applications.
Beta carotene play crucial roles in the body’s fight against free radicals. It is converted to vitamin A, an essential nutrient. It has antioxidant activity, which helps to protect cells from damage and is important for eye health, immunity, preventing LDL oxidation and cholesterol plaque formation